Why Pinterest?

Pinterest IconI LOVE Pinterest. It is such a great resource for everything from recipes to home improvement to architecture to design to whatever you can imagine. Most of my friends are on Pinterest and if they’re not I invite them to be on Pinterest. But I’ve yet to meet a REALTOR on Pinterest from my office. There are REALTORS on there, but I believe it to be a mostly untapped social media marketing opportunity.

Although I hate to admit it, I don’t use it to it’s potential. Now, I have a Real Estate Board, but I use it more as a humorous/educational tool for myself, because sometimes I need a good laugh or a reminder as to why I am in the profession. I also have a Home Decor Board and a board devoted entirely to Atomic Decor (we have a lot of mid-century homes here) and of course one devoted toGarden Pinterest Gardening.  (I have a lot more boards which you can view here). The point I’m trying to make is that all these boards have to do with real estate: homes, home buying, home maintenance, suggestions for your home and garden. There is so much potential here that I have not tapped. I should be able to drive people to my website, my blog, my contact page, and my email.

My most popular pin was repinned almost 7,000 times. Could you imagine if that had been related to my business? As it was, it happened to be a recipe for fried rice. fried riceI did try (twice only) to post homes for sale. One was my sister’s house in another state and one was a beautiful home here. NO ONE repinned. I felt as though my pin had, well for lack of a better term, “cooties”. So, I need a different strategy and I’ll keep you posted on how that works out. But I will be starting a business Pinterest account and I have a few ideas already on Boards to create. Hopefully the following infographic will help you see the value in marketing on Pinterest. And I encourage you to dip your toes in the water. Contact me if you need an invite to join (just send me your email address. I will only use it to invite you not spam you.) E.
Check out this wonderful infographic from Prestige Marketing, Inc. Click here to be taken to their post.

Pinterest Marketing Infographic

Weaving A Brand

Each time you post, tweet or make a comment on a blog, you are creating your personal brand. All these tiny pieces from around the web are woven together to create the impression that people make of you, they might see one tweet, your whole blog or your Facebook page but these should all match in tone and message.” Peg Fitzpatrick

 

Webinar for Google+

Kim Garst is hosting a webinar tomorrow, February 6th, on building your brand with Google+. This is definitely worth your time and attention! See you there! 7PM EST
Google Plus Kim Garst webinar

Twitter Best Practices

It’s important to understand how using social media can promote your business and part of that is understanding how best to use the different social media outlets. If it isn’t something you can commit to then you need to determine if you can delegate it to your personal assistant or if hiring a social media “butler” would work better. It isn’t enough to just sign-up; you must also make the time commitment to use your chosen social outlet. You can contact me with any interests you may have in my social media business services. The following article, by Craig H. Collins, honestly spells out what you need to do to make Twitter work for your business.

Twitter Best Practices

from craighcollins.com by Craig H. Collins on August 29, 2011

Learning how to leverage social media sites like Twitter is simple – but not always easy to become effective. While that may initially sound like a contradiction, the evidence is clear; many small business owners establish a Twitter account and send out sporadic tweets but fail to garner the loyalty of clients or gather new converts. The results are predictable – wasted time and effort that leaves everyone feeling frustrated. In fact, it may cause more harm than good in the loss of goodwill and reputation.

Simple Doesn’t = Easy

The simplicity of establishing a new account and getting involved in social media sites like Twitter are partially to blame; simple doesn’t always mean easy. Yes, the technical considerations are indeed quite simple but it isn’t easy to establish meaningful content that connects with clients. It’s even more difficult to create original information that gets retweeted. Building a thriving online presence is hard work!

Best Practices

Today we are going to cover some of the best practices in taking your Twitter activity to the next level. Some might sound like common sense but research shows the vast majority of users fail to implement these standards on a regular basis.

1. Real Time Messages – Twitter operates in real time so make that work for your small business. Understand the need for immediate response in real-time. Don’t neglect the value of spontaneous tweets that relate to the world around you and your business routine.

2. Tweet the Horn – Bragging about others is good business! Send out a virtual congratulations whenever possible to other business owners, service persons or just to recognize that special somebody.

3. Pause – Sooner or later someone will tweet a negative about you or your business. Take time to carefully consider your response prior to posting…whenever possible, put a friendly and helpful spin on the response without wasting time on negatives.

4. Spontaneous – Register for automated alerts when others Tweet about you or your company then make a practice of dropping in and responding in real-time. Whether it is a simple “thank you for thinking about us” or a more meaningful gesture like a small gift certificate, it makes a great impression!

5. Remain Positive – It can be tough to remain positive in a world filled with negative news but unless you have solutions to problems like politics, economics or religion it is best to avoid those things which you cannot change. People are searching for solutions and reasons to remain upbeat – make it part of your corporate and personal philosophy to be the solution – not part of the problem.

4 Steps to Social Media Success Before You Begin

From turnitsocial.com October 5, 2012 By Sherri-Lee Pressman

4 Steps to Social Media Success BEFORE You Begin

You know you have to be using social media to achieve success, but you may not have a clue how to get started! It’s can be confusing to get started, but if you remember that it is just networking on steroids and follow these few simple steps you will be off to a great start!

Before you start on any social networks, you need to know a few things to do it properly, so answer these questions before getting started:

1) What do you hope to accomplish from your social media efforts?

Let’s face it, we all want to make more money, but with social media you have to be very patient to get to the money making part. It takes time and energy to get to that point. Until then, what do you want to accomplish? Do you want to build brand awareness? Connect with existing customers in a new way? Offer better customer service? Grow your network through meeting new people? Really take the time to figure out what else you can get from your time on social media while working on the money part.

2) How much time do you have to spend on your social media efforts in a week?

Are you prepared to make the commitment required to see this work for you? The more time you are able to put in, the quicker your results will come. You can accomplish a lot in 15 – 30 minutes a day. Do you have the time in your schedule to do this, or do you have a staff member who will take this over for you? And be really honest here, there is no point in saying you will work on it for an hour a day if you really can’t do that. Pick a reasonable amount of time and stick with it.

3) Figure out what networks you are going to focus on.

There are so many networks you could not possibly run all of them very well. And what’s the point if you aren’t going to do it well? So pick one to get started with and focus on building your connections and relationships there. You can’t just randomly pick a network though; you have to know where your current clients are spending their time so you can focus on the network that will get you the most traction quickly. How do you find out where your current clients are? Poll them, email them, send out a newsletter to ask them, have a questionnaire at your cash register for them to complete. There are lots of ways to find out Just do it. Once you know where your current clients are you’ll likely find new clients there as well.

4) Plan what content you want to share with your readers.

Know what you are going to say, at least roughly, before you start up your account. Get a sense of what information your clients – new and old – want to hear from you. Aim for sharing great content that expands their thoughts of you. So, if you are a printing company wanting to connect with clients on Facebook, don’t just post about your printing specials or your equipment or even just industry news, share tips on how to get the most out of the new batch of cards they just got, how to network effectively, how to write great copy for newsletters and more. You get the idea; really brainstorm all possible avenues you can access to offer a wide range of valuable information to your clients. This will make you very memorable in their minds and position you as a source of reliable, important information.

Now you might be expecting my #5 here to be, get out there and start your accounts and start posting! But hold your horses, it’s not quite that simple… yet! Bear with me. Watch for my second post here on your next steps to Social Media Success – Starting out!

About Author: Sherri-Lee Pressman is Your Social Media Minder, helping business owners use Facebook and Twitter to grow their businesses. She is a Social Media strategist, educator, speaker and coach. She lives near Vancouver BC, Canada with her two kids, one crazy cat and an even  crazier puppy. You can visit Sherri’s site here.