Why Pinterest?

Pinterest IconI LOVE Pinterest. It is such a great resource for everything from recipes to home improvement to architecture to design to whatever you can imagine. Most of my friends are on Pinterest and if they’re not I invite them to be on Pinterest. But I’ve yet to meet a REALTOR on Pinterest from my office. There are REALTORS on there, but I believe it to be a mostly untapped social media marketing opportunity.

Although I hate to admit it, I don’t use it to it’s potential. Now, I have a Real Estate Board, but I use it more as a humorous/educational tool for myself, because sometimes I need a good laugh or a reminder as to why I am in the profession. I also have a Home Decor Board and a board devoted entirely to Atomic Decor (we have a lot of mid-century homes here) and of course one devoted toGarden Pinterest Gardening.  (I have a lot more boards which you can view here). The point I’m trying to make is that all these boards have to do with real estate: homes, home buying, home maintenance, suggestions for your home and garden. There is so much potential here that I have not tapped. I should be able to drive people to my website, my blog, my contact page, and my email.

My most popular pin was repinned almost 7,000 times. Could you imagine if that had been related to my business? As it was, it happened to be a recipe for fried rice. fried riceI did try (twice only) to post homes for sale. One was my sister’s house in another state and one was a beautiful home here. NO ONE repinned. I felt as though my pin had, well for lack of a better term, “cooties”. So, I need a different strategy and I’ll keep you posted on how that works out. But I will be starting a business Pinterest account and I have a few ideas already on Boards to create. Hopefully the following infographic will help you see the value in marketing on Pinterest. And I encourage you to dip your toes in the water. Contact me if you need an invite to join (just send me your email address. I will only use it to invite you not spam you.) E.
Check out this wonderful infographic from Prestige Marketing, Inc. Click here to be taken to their post.

Pinterest Marketing Infographic

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