Each time you post, tweet or make a comment on a blog, you are creating your personal brand. All these tiny pieces from around the web are woven together to create the impression that people make of you, they might see one tweet, your whole blog or your Facebook page but these should all match in tone and message.” Peg Fitzpatrick
I want to continue to emphasize the value of using various social media platforms as part of your marketing. The following are 5 different online marketing opportunities geared towards REALTORS that you can take advantage of AND the reasons WHY it is important to include them in your marketing campaigns. The article is written by Laura from Breezy Hill Marketing.
- Facebook. A Facebook page for your business can help you promote your properties and your business at the same time. Here are easy things that you can do to promote your business through Facebook: 1) Share your listings using photos, videos, and information. People love to see beautiful pictures and information about houses for sale in their neighborhood. Natural curiosity helps drive the activity on listing posts. And, listings posted on Facebook generate click through to your web site. 2) Create events in Facebook for all of your open houses. Make sure your open houses get the exposure that you want through the event feature in Facebook. You can even send invitations to specific people who you think might be interested in your open house. You can share the event on your personal account causing further engagement for the open house, the listing and your personal brand. 3) Help your search results in Google by having a Facebook page…as previously mentioned in this article, social media content is now searchable so everytime you post information about real estate for sale on your Facebook page, you are also adding Google search juice to your web site…. Nice benefit, isn’t it?!
- Twitter. Twitter is the fastest growing social media network and offers Realtors an opportunity to engage locally, nationally and internationally. Twitter can be a great way to promote properties to a broader audience and offers you the ability to get links and traffic to your site.When using Twitter, make sure to spend time listening to what people in your community and in your niche are talking about and what they are re-tweeting. This will help to guide your own communication so that you can comfortably engage in the conversation. Add a hashtag to your tweets so that they come up in searches performed by others. You can use hashtags for specific areas or for your specific niche, real estate. Most communities now have local hash tags (#btv = Burlington, Vermont) and this helps to focus your tweets locally and helps you to follow conversations.
- Blog. One of the best ways to be found online is to provide Internet users with rich content. A real estate blog provides you with an opportunity to develop rich content about your specialty and to continuously post the content to social media sites. Some topics than can be used on a real estate blog are: 1) Describe your real estate listings in further detail with information that is not available in an MLS form. 2) Provide further details about the different neighborhoods that you serve with your real estate firm. 3) Provide insight and direction on ways that buyers and sellers can improve their real estate experience.
- Craigslist. This is a wildly underused vehicle for creating great traffic to your web site and your listings. Craigslist is a constantly trolled web site where visitors are looking for the new and the interesting and always for the great opportunity so play to their instinct for a sweet deal or unique offering. Many web site companies offer Realtors an auto post to Craigslist function. Caution Weary Traveller!! People on Craigslist are not looking for your glossy ad, if they were they’d be on Realtor.com…. so make sure your posts LOOK like the raw, unformatted post of the for sale by owners etc.
- Realtor.com, Zillow, & Trulia. Real estate junkies like me troll these web sites for the latest listing and the best pictures. We are seeking the new offering, the thing we missed, the best investment, a vacation or retirement home. Make sure that your presence on the sites is fresh, up to date, and linked to all of your other profiles on the web. Each one of the sites offers the ability to build out your profile with additional information and links. Encourage your buyers and sellers to write references for you on one of the social media sites. The rule of thumb is to pick a site for references and direct your reference traffic there. Since Realtor.com is driving the most traffic, I recommend having your clients provide references for you on the Realtor.com page.
You can read the article in its entirety HERE.