Building Your Brand on LinkedIn

I’ve never understood how LinkedIn can be useful for a real estate business. All my connections are in the real estate business. There are of course others that I know personally in other fields. So, I just couldn’t figure out why I would do anything more than complete my profile if it’s all just B2B. Well, it’s occurred to me that one of the reasons I have and post on my Facebook Page is to be a useful resource AND to remind everyone that I’m a Realtor. Because nothing is worse than someone you know forgetting you’re a Realtor. So, why should LinkedIn be any different? It also occurs to me while doing all of this research to help Realtors understand and use social media that social media should be part of your marketing not all of it. I’ll write more about that latter. Today, I want to focus on LinkedIn. Again, I went to DeDe Watson’s site to get you some helpful tips. The following article is from 7 Tips to Build Your Best Personal Brand on LinkedIn; August 31, 2012 By Katie Leimkuehler

LinkedIn image graphic coffee cupLinkedIn is no doubt the most credible of all social media networks making it essential to demonstrate your best personal brand online. Remember that before your business meeting, client presentation, or interview most people will have already scoped out your LinkedIn profile and you want it to highlight your extraordinary professional accomplishments, work-ethic and expert knowledge.

1. Write an Awesome Headline for Your Profile

How do you stand out? What is your best skill or asset you bring to your work? Put those words in your headline. Don’t just list your current company and position that will still show up below. You want to catch people’s attention, for example “Dynamite Social Media Expert Will Build Your Brand in One Month.” You can bet people will click on that LinkedIn profile.

2. Copy the Masters

If you’re wondering what your profile should look like find several people who have the jobs you want or work in the same field and mimic their profile. Notice the key words they use for their specialty skills, look at what applications they’re using and the number of recommendations they have. This will be a good point of reference for how you should design your profile.

3. Lead the Way as an Industry Expert

One of the goals of being on LinkedIn is to show that you’re an expert in your field.  This includes adding your blog, portfolio, and presentation applications to your profile; not just the links. This will show people the type of work you excel at and where you can help. Highlight your professional achievements and share press releases or articles written about you—it’s okay to brag. You’ve earned.

4. Get Recommendations

One of the best and most valuable ways to build up your profile is through recommendations. Whoever recommends you is giving you their personal endorsement. This is huge for your brand development. If you have more than 10 recommendations people will take notice and chances are they’ll want to work with someone so highly recommended.

5. Participate in Group Discussions

It’s important not to just join groups of interest, but to actively engage in them. Start off by introducing yourself to your fellow members. Give some background on yourself, what you do and what you hope to learn by joining the group. Next ask a question. What is a trend you’ve noticed in your office or company? What changes are taking place? Make sure the question is not something you could discover by Googling it. Ask a question that will get a discussion stirring and then comment on current conversations. If you’re vocal about your opinion people will regularly seek you out for it and it will build your credibility in the professional world.

6. Share Your Knowledge

The moment someone sees you as a resource your value on LinkedIn spikes. By posting great content articles in your status update or engaging with others by commenting on their posts you are strengthening your credibility. People will want your advice or knowledge if you constantly share good information.

7. Earn Recognition for Your Expertise

The best way to become an expert is to show you’re an expert. Answer questions posted by other people in the Ask a Question area and you will earn a profile badge that highlights your expertise. It will also show all of the questions and your answers. It’s best to answer questions in variety of different areas so people can see the extent of knowledge. Answering these questions will help build up your authority and again demonstrate that you’re an expert.


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