It’s important to understand how using social media can promote your business and part of that is understanding how best to use the different social media outlets. If it isn’t something you can commit to then you need to determine if you can delegate it to your personal assistant or if hiring a social media “butler” would work better. It isn’t enough to just sign-up; you must also make the time commitment to use your chosen social outlet. You can contact me with any interests you may have in my social media business services. The following article, by Craig H. Collins, honestly spells out what you need to do to make Twitter work for your business.
Twitter Best Practices
from craighcollins.com by Craig H. Collins on August 29, 2011
Learning how to leverage social media sites like Twitter is simple – but not always easy to become effective. While that may initially sound like a contradiction, the evidence is clear; many small business owners establish a Twitter account and send out sporadic tweets but fail to garner the loyalty of clients or gather new converts. The results are predictable – wasted time and effort that leaves everyone feeling frustrated. In fact, it may cause more harm than good in the loss of goodwill and reputation.
Simple Doesn’t = Easy
The simplicity of establishing a new account and getting involved in social media sites like Twitter are partially to blame; simple doesn’t always mean easy. Yes, the technical considerations are indeed quite simple but it isn’t easy to establish meaningful content that connects with clients. It’s even more difficult to create original information that gets retweeted. Building a thriving online presence is hard work!
Today we are going to cover some of the best practices in taking your Twitter activity to the next level. Some might sound like common sense but research shows the vast majority of users fail to implement these standards on a regular basis.
1. Real Time Messages – Twitter operates in real time so make that work for your small business. Understand the need for immediate response in real-time. Don’t neglect the value of spontaneous tweets that relate to the world around you and your business routine.
2. Tweet the Horn – Bragging about others is good business! Send out a virtual congratulations whenever possible to other business owners, service persons or just to recognize that special somebody.
3. Pause – Sooner or later someone will tweet a negative about you or your business. Take time to carefully consider your response prior to posting…whenever possible, put a friendly and helpful spin on the response without wasting time on negatives.
4. Spontaneous – Register for automated alerts when others Tweet about you or your company then make a practice of dropping in and responding in real-time. Whether it is a simple “thank you for thinking about us” or a more meaningful gesture like a small gift certificate, it makes a great impression!
5. Remain Positive – It can be tough to remain positive in a world filled with negative news but unless you have solutions to problems like politics, economics or religion it is best to avoid those things which you cannot change. People are searching for solutions and reasons to remain upbeat – make it part of your corporate and personal philosophy to be the solution – not part of the problem.