More People Going Online to Start Home Search

When I came across this News Release from the NAR I felt compelled (to say the least) to share this with you. Part of my mission with this site is to help REALTORS understand the VALUE in establishing an online presence. The more interconnected your online presence is, the more findable and accessible you will become to online buyers and sellers, and the more likely you are going to be the one they will reach out to. This will build your business!

Joint NAR/Google Study Shows More People Use Internet to Research Homes for Sale

WASHINGTON (January 7, 2013) – Real estate-related searches on Google.com have grown 253 percent over the past four years, according to a joint study from the National Association of Realtors® and Google.

“These results parallel the trends shown in NAR’s economic research reports,” said NAR President Gary Thomas, broker-owner of Evergreen Realty in Villa Park, Calif. “As home sales and prices continue to trend up, more people are regaining confidence to invest in their future through homeownership.”

The Digital House Hunt: Consumer and Market Trends in Real Estate is a joint report from NAR and Google that examines the connection between consumer Internet use and online home search and shopping patterns. The study leverages NAR’s custom research and Google’s proprietary and third-party research. Google collaborated with Compete in 2011 and 2012 to survey and analyze the behaviors of people in the market for new and existing homes. That research focused on people who had completed an online “conversion”– taking the next step of contacting an agent or requesting additional information from a real estate brand’s website.

According to the analysis, buyers used specific online tools at different points during their home search process. Buyers tend to rely on search engines and general websites when they begin their search, use maps more in the middle of the process, and engage mobile applications most toward the end of their search. READ FULL ARTICLE

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