7 Tips for Creating a Social Media Plan for Your Business
By Jim Belosic for socialmediaexaminer.com Published July 24, 2012
Why Businesses Fail With Social Media
Businesses often fail in their social media efforts for the same reason New Year’s resolutions fail: It’s a good idea, but there’s no structure or commitment.
Then, when there are no immediate results, or the goal ends up being more difficult to attain than previously thought, it goes by the wayside.
Has this happened to your business’s social media presence? You aren’t alone. Very few people can simply choose to be active in social media and stick with it. READ FULL ARTICLE.

No plan of action either and without that you have just a thought.
Very good insight!